Oncoliq is developing a groundbreaking screening method for early cancer detection using only a small blood sample. Their technology detects microRNAs, which increase in the blood at early stages of tumor development.
With a mission to reduce cancer deaths by addressing late detection, Oncoliq is pioneering an accessible and precise multi-cancer detection method for everyone, everywhere.
To increase awareness and build a digital presence, Oncoliq turned to We are Palta for a social media strategy and content campaigns that communicated their science and growth formally yet engagingly. Beyond digital presence, they needed to gather essential data about women’s health behaviors, mainly their frequency of breast health checks.
Our team enthusiastically took on this challenge. We focused on crafting a narrative that underscored the critical issue of late detection while showcasing Oncoliq's commitment to innovative solutions in biotechnology for early cancer detection.
"At Oncoliq, we are thrilled to work with We are Palta. From the beginning, they captured the essence of our mission. Beyond enhancing our brand image, Palta truly knows how to communicate our core priorities through stories, ideas, and key concepts. Most importantly, they share our excitement for Oncoliq’s journey, which is invaluable."
To address the critical need for early detection and prevention of breast cancer, our methodology seamlessly combines strategic communication, data gathering, and creative execution. Here's how we structured the process:
We aligned Oncoliq's business goals with a tailored social media strategy, focusing on awareness and engagement to amplify their mission.
Establishing a distinct brand identity was key to fostering a strong digital presence and building trust with the audience.
We produced compelling, science-backed written content paired with visually engaging designs to maximize impact.
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Through targeted questions, we gathered crucial insights about Argentinian women's health behaviors, including the frequency of mammograms and screening tests. This data illuminated trends in how women approach preventive care, providing valuable context for Oncoliq’s mission.
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We analyzed audience interactions and feedback to refine messaging and continuously measure the campaign's impact.
The strategic definition of communication channels and audiences allowed us to effectively tailor messages and reach the right segments.
Regular brainstorming sessions and monthly feedback meetings ensured alignment with Oncoliq's goals and constant refinement.
With thorough research and thoughtful information structuring, we designed a content strategy highlighting Oncoliq's scientific edge while remaining relatable. Delivering next-level products means constant iteration and constructive feedback to refine and achieve goals. The final result included:
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